This year’s Automechanika Frankfurt wasn’t just another global automotive event—it was a deeply personal milestone and a moment of reflection. Having had the honor of exhibiting at Automechanika for over 25 years, I’ve witnessed firsthand how the global automotive landscape has evolved, particularly in Europe and the West.
From Replication to Innovation
In the earlier years, customer demands were largely focused on replication—providing solutions that mirrored traditional approaches and existing technologies. While that era helped define benchmarks and standards, something profoundly different happened this year.
For the first time, we saw a major shift in mindset.
Our clients and partners are no longer just seeking the familiar—they’re actively demanding innovation. From electric vehicles (EVs) to hydrogen mobility, there is a growing appetite for next-generation solutions that not only meet regulatory standards but also push the boundaries of what’s possible in mobility.
